This was an event branding project for a Real Estate Conference celebrating the young leaders in Real Estate. The event was targeted at the youth ans was celebrating the rising faces in the Real Estate Industry, hence, the branding had to reflect that youthful energy and excitement for the future.
The diverse patterns are used to represent people of many backgrounds coming together to form this organisation. The minimal representation of an arrow adds direction and gives a dynamic quality to the design. The use of formal colours and geometric patterns adds a touch of whimsy to an otherwise extremely rigid and corporate event.
The final product conveyed the energy and ambition of the participating youth and presented an optimistic and unified front to the entire conference.