01
brief

The challenge was to capture the serenity, flow, immersive feel and warmth that is ingrained in Indian Classical Music. And yet to make it sleek, with clear calls to action, user friendly functionality, optimized for mobile and scalable.

02
approach

The contrast between the bright colours and the black background elicits a feel of soft spotlights and a feeling of excitement. The photographs of the performers create a sense of connection and intimacy with them to make the experience more human. Thinking about the UIUX side of the design, I have tried to incorporate all essential information with placements for an easy and complete user experience.

03
outcome

The website design features simple backgrounds, with the content customized to fit an artist's personality and the mood of music. It looks visually appealing, enables intuitive navigation, and is a well-organized creation.