Inn Lamhon Ke Daaman Mein

The beauty of Indian music, the elegance of Mughal architecture, and the vastness of nature.

Client

VIVA

Services

Motion Design

Music video, identity and cover art design for this beautiful rendition of A.R. Rahman’s ‘Inn Lamhon Ke Daaman Mein’ by VIVA (Vivaswath Rao). This re-imagining of the song takes inspiration from the vastness of nature and combines it with traditional Indian music. The cover art and music video use natural elements like waves and clouds as a base to create mesmerising visuals that have a hint of an otherworldly feel while still retaining the beauty of nature. Indian patterns from the traditional Mughal era, compliment the poetry and the music which is heavily inspired by the artistry of that time. The typography ties it all together while giving it a contemporary touch.