This is a series of mixed media images (Paint, Ink, Watercolour, Digital) based on the object of “Sitar”, which an Indian Classical Musical instrument. The images are a mix of traditional Indian calligraphy and ink work combined with digital illustrations, watercolour washes and gouache paint. The images are then applied to branding of limited edition of perfumes. This connection between a perfume aka 'Attar or Itra' – (as it is known in India) - and Indian Classical Music, is a cultural experience, that makes me recall bright mornings, festive environments and positive feelings, all of which I have tried to capture here.