Electric Capital
Investing in the next generation of iconic crypto founders.
Electric Capital is an early-stage venture firm investing in the next generation of iconic crypto founders. We leverage deep technical expertise and an understanding of community governance, token economics, cryptography, and distributed systems to partner with top crypto founders. In this project, I had the opportunity to collaborate with Cameron Ewing, who led the creative direction, to develop a comprehensive event branding experience for Electric Capital’s Investor Summit. Electric Capital is a prominent venture capital firm that invests in crypto founders, and the summit served as an exclusive gathering to discuss its current portfolio and explore potential future investments. The objective was to craft an engaging and sophisticated visual identity that aligned with Electric Capital’s established brand while elevating the event experience. Our primary goal was to extend the existing Electric Capital brand language for the event, ensuring a seamless blend between the firm's identity and the unique requirements of the summit. This was achieved by focusing on two main design areas. Typography: We refined the typography to suit the event’s tone—modern, forward-thinking, and professional—while maintaining consistency with Electric Capital’s existing brand style. Custom typographic treatments were applied to key elements such as titles, headers, and event signage, ensuring clarity and readability across various touchpoints. Event Pattern: A custom pattern was designed specifically for the summit, representing the intersection of technology and innovation, key aspects of Electric Capital’s mission. The pattern was carefully developed to be versatile, working across both digital and print formats, from keynote slides to printed materials and signage. The branding successfully captured Electric Capital’s cutting-edge investment focus in the crypto space, while ensuring the event's visual identity remained aligned with the firm’s established brand principles. The extended brand language, through typography, patterns, and collateral design, enhanced the overall event experience, leaving attendees with a lasting impression of Electric Capital’s innovative approach to investments and its commitment to the future of crypto. By working closely with Cameron Ewing and other stakeholders, the project was delivered on time and exceeded expectations, creating a memorable event experience for all involved.